1/9/2024 0 Comments Miro vs mural“Designers were really our early adopters,” Latour said. “But right now, I think that is shifting. “ The loss of a physical office equates to the loss of one centerpiece for group meetings, planning sessions and brainstorms.”Īs members of different departments, customers and consultants come together to strategize and jointly develop products and services, digital whiteboards serve as a common meeting space - a destination for hosting agile rituals and brainstorming sessions collating research findings and conducting diagramming exercises, retrospectives and design sprints. “ The loss of a physical office equates to the loss of one centerpiece for group meetings, planning sessions and brainstorms,” Latour said.īut the trend also reflects high rates of adoption by enterprise-level firms who are shifting to flatter, more web-like organizational structures as they undergo digital transformation, said Celeste Olivieri, head of product design at MURAL. The need for new ways to collaborate amid the COVID-19 pandemic is undoubtedly one factor contributing to the explosive growth of these tools. The collaborative whiteboard Miro - which two weeks ago launched its Live Embed API, allowing Microsoft Teams, Airtable, Atlassian and Notion users to bring Miro boards directly into their core user experiences - has a user base of six million people, with nearly one million active users weekly, according to Iris Latour, a customer insights lead at Miro. San Francisco-based MURAL reports that its visual collaboration workspace is used by 43 percent of Fortune Global 100 enterprises with, in some cases, up to 72,000 active members per month in a single firm.īilly Kiely, VP of product design at InVision, said that its digital product design and development platform is used by all Fortune 100 companies and has seven million users around the world InVision’s new virtual whiteboard tool, Freehand, has seen 130 percent growth in weekly active users since March.
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